Martina Pölzlbauer takes over as Head of Marketing for the HABAU GROUP

Previous companies: Bundesimmobiliengesellschaft, Austrian Real Estate (u.a.)
New role: Head of Communications and Marketing

In Martina Pölzlbauer, the HABAU GROUP has brought an experienced marketing and brand management specialist into the fold. The 42-year-old assumed her new role as Head of Marketing earlier this year. She manages all operational communication processes and drives Group-wide brand development. The experienced executive has been working in the construction industry for many years, most recently at the Bundesimmobiliengesellschaft and Austrian Real Estate GmbH. Prior to that, the qualified structural engineering technician worked as a marketing manager for renowned construction software companies.


With a sense of perspective and hands-on mentality


“My two greatest passions are construction and people. Which is why, for many years now, I have made it my purpose in life to connect these two worlds with winning communication and the necessary sense of perspective. Seeing all manner of construction projects come to life is very rewarding. As a family-run business, the HABAU GROUP makes me feel that my expertise is valued and the team motivates me every day to continue to grow within my role,” says Martina Pölzlbauer. Hubert Wetschnig, CEO HABAU GROUP explains: “In Martina Pölzlbauer we have found a seasoned expert, specialised in sustainable brand development within the construction industry. She carries out her responsibilities with great commitment and her hands-on mentality makes her a perfect fit for our company.”

My great passion is real estate and people. That is why I have set myself the goal for many years to connect these two worlds with addressing ­ communication and the necessary foresight. It is a great job to bring construction projects to life on different levels. My expertise is valued in the family company of the HABAU GROUP.
With Martina Pölzlbauer, we have found a top expert in the field of sustainable brand development in the construction industry. She approaches her agendas with great commitment and fits perfectly into our company with her hands-on mentality.
Martina Pölzlbauer, Head of Marketing HABAU GROUP
Hubert Wetschnig, CEO HABAU GROUP